Is "I' m Loving It" Proper Grammar?

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Today, Bonnie Trenga will help us figure out whether a fast-food chain is on the cutting edge of grammar, or it’s just being creative with verb tenses. It’s time to dissect the McDonald’s advertising slogan “I’m loving it.” 

An ESL teacher named Devaki wrote to say she uses the "I'm loving it" slogan in her classroom “as an example of incorrect grammar.”


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